A few years ago, I took my first step into entrepreneurship by opening two coworking spaces.
It was just before COVID.
Like many others, I had to adapt to an unexpected and challenging period, but that experience was a turning point: I realised how much I enjoy creating, imagining, and bringing projects to life.

Through the people I met along the way, I also noticed something that resonated with me: many freelancers and small businesses simply don’t have the time or energy to focus on their communication.
Social media can feel complex, time-consuming, and sometimes discouraging.
Yet their expertise and their stories truly deserve to be seen.

It was by recognising both my creativity and this shared challenge among so many entrepreneurs that the idea for L&C began to grow.
And then there was that encounter — that human boost — which reminded me that sometimes, all it takes is the right encouragement at the right moment to take the leap.

As for the name, it came naturally: Lorenzo and Catalina, the sun and the moon, light and shadow.
A complementarity that reflects who I am, balancing energy and softness, visibility and depth.
L&C carries this meaning: bringing into the light those who have been working in the shadows, and giving them the visibility they deserve.

Today, L&C is the result of all of this: my journey, my experiences, and my desire to create and support others.
I dedicate my energy to helping those who want to move forward, strengthen their online presence, and focus on what they do best: their work.